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August 18, 2019, 06:44:27 AM
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CAP Talk  |  General Discussion  |  The Lobby  |  Topic: For PAOs-Free advertising resource
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Salty & Seasoned Contributor

Posts: 1,233
Unit: GLR-MI-009

Kris Walker Photography
« on: March 12, 2008, 10:17:43 PM »

I've written a primer on the fundamentals of creating a successful advertising and marketing campaign. This paper is geared toward those small and medium sized businesses that are looking to increase the effectiveness of their advertising work but aren't quite sure how. It's a breakdown of 5 basic fundamentals needed to build a strong presence in the marketplace. This tool is to give those without much experience in creating an ad campaign a place to start and a compass to guide their efforts.

I'm giving this away free on my website here:

While it is directed to businesses, the ideas also work for promoting CAP. Take these fundamentals and and use them for planning your squadron's marketing efforts. Everything I've written applies to a non-profit organization as well as a business.

On the non-CAP side of things-
If you happen to have someone in your personal network that needs assistance in getting their marketing going, please feel free to pass this along to them as well.
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CAP Talk  |  General Discussion  |  The Lobby  |  Topic: For PAOs-Free advertising resource

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