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CAP Talk  |  General Discussion  |  Membership  |  Topic: Facebook recruiting box scores
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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« on: November 05, 2018, 02:44:24 AM »

One year of FB ads for members - 3 new senior members and one new cadet. Over 40 prospective members gathered in as well.

Cost - zero.
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etodd
Salty & Seasoned Contributor

Posts: 1,482

« Reply #1 on: November 05, 2018, 03:10:24 AM »

How are you getting free ads?  Or are you just talking about regular posts on your page?
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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« Reply #2 on: November 05, 2018, 03:42:02 AM »

How are you getting free ads?  Or are you just talking about regular posts on your page?

Facebook jobs listings.
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etodd
Salty & Seasoned Contributor

Posts: 1,482

« Reply #3 on: November 05, 2018, 03:47:42 AM »

How are you getting free ads?  Or are you just talking about regular posts on your page?

Facebook jobs listings.

Ahhh. Perfect.  :)
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TheSkyHornet
Salty & Seasoned Contributor

Posts: 1,689

« Reply #4 on: November 05, 2018, 02:02:17 PM »

We had a $20 (around that) credit given to us by Facebook for recruiting. Lots of hits from that.

Our Group CC was also kind enough earlier this year to put forth his own recruiting campaign by boosting our posts.

You have to hit the community on social media. It's a must.
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Gunsotsu
Forum Regular

Posts: 115

« Reply #5 on: November 05, 2018, 03:54:34 PM »

And that's something to be proud of? 4 members for 365 days of work.

And people wonder why membership continues to dwindle.
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THRAWN
Salty & Seasoned Contributor

Posts: 1,904

« Reply #6 on: November 05, 2018, 04:34:03 PM »

And that's something to be proud of? 4 members for 365 days of work.

And people wonder why membership continues to dwindle.

Well, to be fair, those 4 members DID replace 15 who left....
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Strup
"Belligerent....at times...."
AFRCC SMC 10-97
NSS ISC 05-00
USAF SOS 2000
USAF ACSC 2011
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CFToaster
Recruit

Posts: 16
Unit: SER-FL-116

« Reply #7 on: November 05, 2018, 04:59:56 PM »

I've been newly assigned to Recruitment and Retention, and would love to see a sample of the ad you're running. I think this is a fascinating possibility!
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SAREXinNY
Forum Regular

Posts: 142
Unit: NER-NY

« Reply #8 on: November 05, 2018, 06:39:20 PM »

And that's something to be proud of? 4 members for 365 days of work.

And people wonder why membership continues to dwindle.

I'll take 4 motivated members any day. Seriously, 4 good officers would be all I needed at any given time.
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jeders
Global Moderator

Posts: 2,166

« Reply #9 on: November 05, 2018, 11:17:56 PM »

And that's something to be proud of? 4 members for 365 days of work.

And people wonder why membership continues to dwindle.

It's a lot better than 0 members. The average squadron has 24 members (according to TLC), making that a 16% increase; not bad if you ask me.
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NIN
Administrator

Posts: 5,154
Unit: of issue

« Reply #10 on: November 05, 2018, 11:51:59 PM »



And people wonder why membership continues to dwindle.

Dwindle?



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Darin Ninness, Lt Col, CAP
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The contents of this post are Copyright © 2007-2019 by NIN. All rights are reserved. Specific permission is given to quote this post here on CAP-Talk only.
Eclipse
Too Much Free Time Award

Posts: 29,651

« Reply #11 on: November 06, 2018, 12:07:48 AM »

4 members over the course of a year neither validates nor invalidates the idea.

It's literally the same, and probably actually less on the cadet side, then typical happenstance
random people that connect to a squadron via word of mouth or similar connections.

I continue to assert that placing fake job ads to try and recruit people isn't pointing the
message at the right place.  People looking for jobs aren't generally looking for volunteer
opportunities, and vice versa, not to mention the "seriously?" factor when they
click all the way through.

If it works, whatever, but if you're going to get dirty in commercial media anyway, might as
well drop a few shekels and actually place real ads to a proper demo.
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NIN
Administrator

Posts: 5,154
Unit: of issue

« Reply #12 on: November 06, 2018, 12:35:25 AM »

$30 in advertising, lots of word of mouth, flyers, local media... 90-ish butts in seats, 23 new cadets & 6 seniors.




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Darin Ninness, Lt Col, CAP
Sq Bubba, Wing Dude, National Guy
I like to have Difficult Adult Conversations™
The contents of this post are Copyright © 2007-2019 by NIN. All rights are reserved. Specific permission is given to quote this post here on CAP-Talk only.
Gunsotsu
Forum Regular

Posts: 115

« Reply #13 on: November 06, 2018, 01:35:12 AM »

$30 in advertising, lots of word of mouth, flyers, local media... 90-ish butts in seats, 23 new cadets & 6 seniors.

This. Spend some money and make some real gains.

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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« Reply #14 on: November 06, 2018, 01:54:07 AM »

4 members over the course of a year neither validates nor invalidates the idea.

It's literally the same, and probably actually less on the cadet side, then typical happenstance
random people that connect to a squadron via word of mouth or similar connections.

I continue to assert that placing fake job ads to try and recruit people isn't pointing the
message at the right place.  People looking for jobs aren't generally looking for volunteer
opportunities, and vice versa, not to mention the "seriously?" factor when they
click all the way through.

If it works, whatever, but if you're going to get dirty in commercial media anyway, might as
well drop a few shekels and actually place real ads to a proper demo.
Just got an email from #5. And we do the other things as well - this requires NO extra money, NO extra effort beyond the keyboard. As for your slander regards FAKE we do nothing that is FAKE. We advertise for VOLUNTEERS and we get them.
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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« Reply #15 on: November 06, 2018, 01:56:16 AM »

And that's something to be proud of? 4 members for 365 days of work.

And people wonder why membership continues to dwindle.

Well, to be fair, those 4 members DID replace 15 who left....
Nope. We are growing. But thanks for joining in the negativity.
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CAPDepCom
Member

Posts: 55

« Reply #16 on: November 06, 2018, 02:35:39 AM »

4 members over the course of a year neither validates nor invalidates the idea.

It's literally the same, and probably actually less on the cadet side, then typical happenstance
random people that connect to a squadron via word of mouth or similar connections.

I continue to assert that placing fake job ads to try and recruit people isn't pointing the
message at the right place.  People looking for jobs aren't generally looking for volunteer
opportunities, and vice versa, not to mention the "seriously?" factor when they
click all the way through.

If it works, whatever, but if you're going to get dirty in commercial media anyway, might as
well drop a few shekels and actually place real ads to a proper demo.
Just got an email from #5. And we do the other things as well - this requires NO extra money, NO extra effort beyond the keyboard. As for your slander regards FAKE we do nothing that is FAKE. We advertise for VOLUNTEERS and we get them.

OldGuy, I think it's great.  And I may just do the same myself.  As to the negativity: some people just *have* to c**p all over the success of others.
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Gunsotsu
Forum Regular

Posts: 115

« Reply #17 on: November 06, 2018, 02:39:49 AM »

eServices historical unit statistics for your unit say otherwise.
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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« Reply #18 on: November 06, 2018, 02:49:52 AM »

eServices historical unit statistics for your unit say otherwise.
Short term swings happen, but overall we are growing - more pilots, and more seniors. We had a number of cadets age out, the next open house will reverse that short term trend.
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OldGuy
Salty & Seasoned Contributor

Posts: 561
Unit: TBKS

« Reply #19 on: November 06, 2018, 02:50:21 AM »

4 members over the course of a year neither validates nor invalidates the idea.

It's literally the same, and probably actually less on the cadet side, then typical happenstance
random people that connect to a squadron via word of mouth or similar connections.

I continue to assert that placing fake job ads to try and recruit people isn't pointing the
message at the right place.  People looking for jobs aren't generally looking for volunteer
opportunities, and vice versa, not to mention the "seriously?" factor when they
click all the way through.

If it works, whatever, but if you're going to get dirty in commercial media anyway, might as
well drop a few shekels and actually place real ads to a proper demo.
Just got an email from #5. And we do the other things as well - this requires NO extra money, NO extra effort beyond the keyboard. As for your slander regards FAKE we do nothing that is FAKE. We advertise for VOLUNTEERS and we get them.

OldGuy, I think it's great.  And I may just do the same myself.  As to the negativity: some people just *have* to c**p all over the success of others.
Yep. Part of the beauty of the site.
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CAP Talk  |  General Discussion  |  Membership  |  Topic: Facebook recruiting box scores
 


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