Started by NIN, May 21, 2018, 01:09:12 am
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QuoteRecruiting Officers and Directors of Recruiting & Retention,When a member comes to your unit interested in membership, what do you hand them? Is it a comprehensive packet describing the membership process, or a URL scribbled on a napkin? Do they have a clear understanding of the expectations of membership, the process to become a member, and the road ahead, or is it more important to get their name scribbled on the dotted line?Join us on Monday, May 21st at 8pm Eastern Time for a presentation about how to improve the materials you put in prospective members' hands. You can view and participate in this live webinar on You Tube Live at this link:http://bit.ly/May18Presentation. (Note: You may see a different time for this presentation at this link, as YouTube Live is helpful and adjusts the time automatically based on your local time zone. Don't be alarmed!)If you are unfamiliar with YouTube Live, it is essentially a live broadcast of a You Tube video session using screen sharing, video and audio. You do not need a Google account to participate or view this presentation. Questions can be submitted via the Live Chat function in YouTube Live, or via Twitter using the hashtag #CAPRecruiting.Please share this email with your fellow members and commanders via email and other social media.If you can't attend the presentation live, the entire presentation is being recorded and will be available immediately afterward at the link above for viewing at your convenience. And remember, all of the previous webinars are available for viewing here: http://bit.ly/NERVideos Thanks very much for your time and what you do for Civil Air Patrol.Lt Col Darin Ninness, CAPNational Recruiting & Retention ManagerU.S. Air Force Auxiliarywww.gocivilairpatrol.com
Quote from: etodd on May 21, 2018, 02:16:34 amIt would be great if Hdqs could at some point set aside enough funds to get a large Ad Agency involved to develop a full campaign worthy of CAP.
Quote from: Fubar on May 21, 2018, 05:13:40 amQuote from: etodd on May 21, 2018, 02:16:34 amIt would be great if Hdqs could at some point set aside enough funds to get a large Ad Agency involved to develop a full campaign worthy of CAP.The last time we did that, we ended up with goofy email signature that broke everyone's email and caused a huge SUI mess.
Quote from: etodd on May 21, 2018, 01:37:47 pmLOL ... Well I was thinking more along the lines of some Wall Street quality video spots that could run on local TV as well as social media, along with high class brochures and handouts. A lots of folks in CAP have produced some really nice work, but its not consistent across the board and not up to the level of production values to really showcase our organization.Air Force:https://www.youtube.com/watch?v=4rj9-fmxbUg
Quote from: arajca on May 21, 2018, 01:53:24 pmI've said it before and I'll say it again.National needs to be doing awareness level information. "This is Civil Air Patrol" type stuff. When you spend 20-25 secs of your 30 sec initial contact explaining what CAP is, you've lost the battle. You don't get time to get to the local level of information where you'd be able to make the deal. If folks come up and are saying "Hey, I've heard of this Civil Air Patrol thing and I know you're into it, can you tell me more about it?", you're already half way done with the recruiting.
Quote from: NIN on May 21, 2018, 01:52:30 pmYou do realize that the USAF's advertising budget request for FY 2019 is $93,447,000, right? Something like 37x the entire National non-appropriated fund budget for CAP.Production value costs money.
Quote from: etodd on May 21, 2018, 03:49:56 pmSure. That much not needed. We could have a series of videos and brochures produced at a national quality for less than what a new C-172 cost. It would be money well spent.
Quote from: NIN on May 21, 2018, 05:36:57 pmQuote from: etodd on May 21, 2018, 03:49:56 pmSure. That much not needed. We could have a series of videos and brochures produced at a national quality for less than what a new C-172 cost. It would be money well spent.OK, I submit to you that yes, pretty good stuff could be created for that much (or even probably less).But realize: you're talking about an amount of money that is nearly 15% of the current non-appropriated funds budget. Thats a pretty hefty ask.Where, pray tell, does that money come from? Out of the money presently allocated from the non-appropriated funds, what might you suggest we NOT spend money on to then spend money on this?
Quote from: arajca on May 21, 2018, 10:06:35 pmDoes National budget anything for recruiting? What do you spend it on?
Quote from: etodd on May 22, 2018, 03:35:46 amI missed the webinar while it was live, but just watched it now. Great job Nin. You covered lots of ground with good info. I downloaded the sample kit and will say I'm impressed. I haven't seen any other Squadron take it to this level. I'll be stealing a few ideas.
Quote from: FW on May 22, 2018, 03:45:39 pmSomething must be going well as we are approaching the 60,000 membership count again....
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