Main Menu

New Civil Air Patrol PSA's

Started by Capt Thompson, September 04, 2015, 02:22:12 PM

0 Members and 1 Guest are viewing this topic.

Capt Thompson

If you all haven't seen them yet, CAP just posted some new PSA's featuring Mary Feik and Eric Boe.

http://www.capmembers.com/cap_national_hq/public_affairs/public_service_announcements/

What do you all think of them?

Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

Майор Хаткевич

So much monotone, outdated presentation, and honestly...cringy.

I wouldn't show these to anyone I was trying to recruit...

TheSkyHornet

Quote from: Capt Hatkevich on September 04, 2015, 02:26:12 PM
So much monotone, outdated presentation, and honestly...cringy.

I wouldn't show these to anyone I was trying to recruit...

:o



:-\

Spam

Something was wrong with the sound on the first video... the other two were audible, but not his.

V/R
Spam

Capt Thompson

My thoughts as well. The Eric Boe one never mentions to join CAP. Mary Feik was shot in low res and put in front of a powerpoint slideshow, which reminds me of the type of low budget lawyer commercials you see late at night or during midday talk shows. Neither tells much about CAP. I'm sure these were done by PAO's for free and not a big budget producer, but still.....
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

Capt Thompson

Spam click the radio links at the bottom and you'll get just the audio portions. From the audio portions you get 0 relevant info about joining.
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

MisterCD



"Come with me if you want to join the Civil Air Patrol."

I only am teasing, but these PSAs are a start to something that has great value and is a move in the right direction. Constructive feedback to improve the product or ideas on other PSAs might be something to pass on to NHQ, 1st Lt Thompson. Budget is also relative, considering what the Clermont County Composite Squadron and 1st Lt Shea have produced with their youtube channel: https://www.youtube.com/channel/UCoI5bOFaCb3oyxnDyGyu5DQ


TheSkyHornet

No offense, but these videos seem as if they were either made by some kid who hasn't had the chance to actually make videos before, or some fairly older person who doesn't know about or has access to newer technology. These are like those videos we used to make in middle school to learn about how to make a news broadcast.

It doesn't cost a ton of money to make a decent video that doesn't look like it came out of 1990 (like most of the LMS videos). About time they start working with some younger individuals, perhaps 16-40 year olds who can possibly produce quality, low-cost CAP videos to actually benefit the recruiting process. Times have changes. Gotta lose the PBS/WVIZ style infomercials. There are so many kids and young adults these days that make YouTube videos just as a hobby, that are actually pretty good. Reach out.

Capt Thompson

https://www.youtube.com/watch?v=6ZmIyyuALzE

This PSA from Clermont......0 budget and maybe 30 minutes to shoot. Not professional, but a bigger step in the right direction.

What about a PSA competition? There are lots of creative individuals in CAP, why not have a competition to come up with the best PSA. The winning entry gets redone professionally with an adequate budget (donut fund) and released.
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

winterg

That safety belt, though!

I think it is an area that we are seriously lacking in when it comes to producing quality promotional material for video or print.

TheSkyHornet

Quote from: 1st Lt Thompson on September 04, 2015, 02:47:13 PM
https://www.youtube.com/watch?v=6ZmIyyuALzE

This PSA from Clermont......0 budget and maybe 30 minutes to shoot. Not professional, but a bigger step in the right direction.

What about a PSA competition? There are lots of creative individuals in CAP, why not have a competition to come up with the best PSA. The winning entry gets redone professionally with an adequate budget (donut fund) and released.

I like that idea.

I'm a very big fan of the military commercials you see on television. I think you could make a CAP version of some of those that are high quality and low budget. There are a lot of talented CAP members, cadets and adults, that can do a lot of good work when it comes to filming and video editing. I'm sure some could even write and edit music on their PCs to spunk up a video.

Before posting a video, ask yourself 'What will the Facebook crowd say about this video when it gets posted? Will it go viral or become a meme....?

LSThiker

Quote from: 1st Lt Thompson on September 04, 2015, 02:47:13 PM
What about a PSA competition? There are lots of creative individuals in CAP, why not have a competition to come up with the best PSA. The winning entry gets redone professionally with an adequate budget (donut fund) and released.

Push the idea up to National.  Get with your Wing PAO and help make it happen. 

Quote from: TheSkyHornet on September 04, 2015, 02:46:30 PM
No offense, but these videos seem as if they were either made by some kid who hasn't had the chance to actually make videos before, or some fairly older person who doesn't know about or has access to newer technology. These are like those videos we used to make in middle school to learn about how to make a news broadcast.

It doesn't cost a ton of money to make a decent video that doesn't look like it came out of 1990 (like most of the LMS videos). About time they start working with some younger individuals, perhaps 16-40 year olds who can possibly produce quality, low-cost CAP videos to actually benefit the recruiting process. Times have changes. Gotta lose the PBS/WVIZ style infomercials. There are so many kids and young adults these days that make YouTube videos just as a hobby, that are actually pretty good. Reach out.

Produce one and send it up to National.



Most of the great things that are coming from National are really grassroots efforts that start at the Squadron Level.  The problem with most ideas, and this is not directed at anyone, is that we (CAPTalk and CAP in general) complain about NHQ and then sit on our thumbs about the ideas.  The change is not going to happen magically.

TheSkyHornet

I don't have the capabilities to do it myself, other than envisioning the idea and communicating it with someone that can produce it on-screen.

You know a bad Hollywood movie when you see one, no matter how much hard work went into it. You don't rush out to make your own and offer it as a suggestion.

The opinions are out there that CAP videos are outdated and cheesy. Everybody knows that. What doesn't get done is an official effort by CAP to get someone with the skills and equipment to work on official CAP videos that could be proudly shared through social media, where you have the greatest outreach for recruiting.

Get me a names of some volunteers across the country who have high-quality cameras, the ability to edit video footage together, and can digitally record and edit music and I would be glad to oversee a promotional video project. I may even just see if our squadron PAO can trigger something to get this rolling.

Capt Thompson

Already messaged my Wing PAO to get the ball rolling. Not trying to complain with this post, just saying that we can and should do better. We are The Civil Air Patrol, not the local boy scout troop in Podunk, Mi putting a cheap ad on public access.
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

Capt Thompson

Even if you don't have the talent/capabilities to produce one yourself, you can come up with a storyboard and pass it on to someone with the talent. Let's get the ball rolling!
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)

TheSkyHornet

Quote from: 1st Lt Thompson on September 04, 2015, 03:17:05 PM
Already messaged my Wing PAO to get the ball rolling. Not trying to complain with this post, just saying that we can and should do better. We are The Civil Air Patrol, not the local boy scout troop in Podunk, Mi putting a cheap ad on public access.

Just shot an email to my PAO as well.

Perhaps we can make a new thread for this project and write some storyboard, then figure out how we can get the footage we need. Volunteer service.

winterg

There are some usable free storyboard software sites that may help as well. This one looked promising at first glance. 

http://www.storyboardthat.com

LSThiker

Quote from: TheSkyHornet on September 04, 2015, 03:09:33 PM
I don't have the capabilities to do it myself, other than envisioning the idea and communicating it with someone that can produce it on-screen.

There is your answer to not having the capabilities to do it yourself.
Quote from: 1st Lt Thompson on September 04, 2015, 03:18:24 PM
Even if you don't have the talent/capabilities to produce one yourself, you can come up with a storyboard and pass it on to someone with the talent. Let's get the ball rolling!

You do not need a list of names nationally with high quality cameras.  I am sure there are a few members in OHWG that have high quality cameras.  Heck, I am sure the "low-end" dSLRs would be perfect for this type of video.  I am sure there are people in your wing that have the ability to edit video.

There is no reason right now that you need people outside your wing to do this type of project.  Heck, I am sure a local school group would be able to produce a quality project.

TheSkyHornet

Quote from: LSThiker on September 04, 2015, 03:26:27 PM
Quote from: TheSkyHornet on September 04, 2015, 03:09:33 PM
I don't have the capabilities to do it myself, other than envisioning the idea and communicating it with someone that can produce it on-screen.

There is your answer to not having the capabilities to do it yourself.
Quote from: 1st Lt Thompson on September 04, 2015, 03:18:24 PM
Even if you don't have the talent/capabilities to produce one yourself, you can come up with a storyboard and pass it on to someone with the talent. Let's get the ball rolling!

You do not need a list of names nationally with high quality cameras.  I am sure there are a few members in OHWG that have high quality cameras.  Heck, I am sure the "low-end" dSLRs would be perfect for this type of video.  I am sure there are people in your wing that have the ability to edit video.

There is no reason right now that you need people outside your wing to do this type of project.  Heck, I am sure a local school group would be able to produce a quality project.

The point was to get CAP members on board (including those of CAP Talk), not to segregate this with a single locale.

It seems like Matt's post here triggered the initiative, so I would say, so far, it opened the door to getting it done. At this point, I'd say carry on.

Capt Thompson

This may be a good way to get into a local school as well. Put something together, then have the local High School AV class help film and edit. Might be a good way to recruit a few new Cadets by getting others involved.
Capt Matt Thompson
Deputy Commander for Cadets, Historian, Public Affairs Officer

Mitchell - 31 OCT 98 (#44670) Earhart - 1 OCT 00 (#11401)