...what do you leave out?
The CC has given me the task of creating and maintaining a quarterly newsletter for our Squadron.
Instead put them in blog posts and facebook updates where media is consumed these days. That way you can push stuff out more often without needing as much stuff to actually push out.
newsletters can be useful, especially as a way to send out to potential benefactors, parents, businesses, etc.Parents appreciate things like newsletters that feature their children either being published as an author of an article, or being promoted.
A potential member, benefactor etc. might not want to skim through 3 months of FB posts and tweets. A hard copy newsletter that we can send with them is a bit more professional. For the same reason, parents may prefer to get news of their Cadet's accomplishments and see what the Squadron's up to all at once, instead of weekly tweets. A quarterly email containing a well done newsletter makes it look more like they are trusting their children to a group of professionals.
Why would someone outside care about something 3 months old?
For that purpose you'd be much better off having a one-sheet with perhaps a coherent web presence to support more detail.
I'd suggest you consider other means (another channel on which) to share squadron news. Facebook,
Quote from: Pylon on February 28, 2015, 11:21:55 PM I'd suggest you consider other means (another channel on which) to share squadron news. Facebook, Forget Facebook. Probably less than 10-20% of those who "like" a Facebook page see any given post unless the page owner is willing to pay Facebook to let people see the content.
Quote from: RiverAux on March 02, 2015, 03:39:59 AMQuote from: Pylon on February 28, 2015, 11:21:55 PM I'd suggest you consider other means (another channel on which) to share squadron news. Facebook, Forget Facebook. Probably less than 10-20% of those who "like" a Facebook page see any given post unless the page owner is willing to pay Facebook to let people see the content. That's not quite how it works. Not in all instances. We get a lot more response from members (cadets mainly) on FB, than by email. Sad, but true.