Welcome, Guest. Please login or register.
Did you miss your activation email?
May 25, 2019, 03:04:47 PM
Home Help Login Register
News:

CAP Talk  |  General Discussion  |  The Lobby  |  Topic: The Beginnings of a Style Guide
0 Members and 1 Guest are viewing this topic.
Pages: 1 2 [3] 4 5  All Send this topic Print
Author Topic: The Beginnings of a Style Guide  (Read 23480 times)
JC004
[Insert Cool Title Here]
Global Moderator

Posts: 4,516

« Reply #40 on: May 13, 2010, 07:59:19 PM »

On the whole, I agree except that I'm not sure about which vehicle/aircraft symbol I support and while I like/miss the "U.S. Air Force Auxiliary"-style patch, it doesn't say our legal, primary name, which is a marketing problem, identification problem, and kinda silly.  So for PRIMARY use, I couldn't really support that unless we figured out how to fix it.  Ideas?  The advantage of the emblem is that it displays both.
Report to moderator   Logged
BuckeyeDEJ
Salty & Seasoned Contributor

Posts: 1,072
Unit: GLR-001

« Reply #41 on: May 13, 2010, 09:40:06 PM »

On the whole, I agree except that I'm not sure about which vehicle/aircraft symbol I support and while I like/miss the "U.S. Air Force Auxiliary"-style patch, it doesn't say our legal, primary name, which is a marketing problem, identification problem, and kinda silly.  So for PRIMARY use, I couldn't really support that unless we figured out how to fix it.  Ideas?  The advantage of the emblem is that it displays both.

The MAJCOM emblem as it is now works just fine. Horse dead, bats put away.
Report to moderator   Logged


CAP since 1984: Lt Col; former C/Lt Col; MO, MRO, MS, IO; former sq CC/CD/PA; group and wing PA, natl cmte mbr, nat'l staff member, at region level now
REAL LIFE: Working journalist in SPG, DTW (News), SRQ, PIT (Trib), 2D1, WVI, W22; editor, desk chief, designer, photog, columnist, reporter, graphics guy, visual editor, but not all at once. Now in marketing.
pixelwonk
Alt-F4 pilot
Salty & Seasoned Contributor

Posts: 1,099

« Reply #42 on: May 13, 2010, 10:25:27 PM »

This thread reminds me of this shirt:
Report to moderator   Logged
A.Member
Salty & Seasoned Contributor

Posts: 1,621

« Reply #43 on: May 13, 2010, 10:49:17 PM »

I agree with the basic premise of this thread.

The issue on emblems can simply end here:
http://www.af.mil/art/mediagallery.asp?galleryID=5187

(of course, I'll pile on with the fact that I still think this should be our command patch, but I digress.)

There is no need for any other emblems/symbols, with the exception of the aircraft roundel:


Now have National legal enforce it as vigorously as they enforce the other trademark issues.
« Last Edit: May 13, 2010, 10:53:42 PM by A.Member » Report to moderator   Logged
"For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return." - Leonardo da Vinci
WheelsUp
Member

Posts: 54

« Reply #44 on: May 13, 2010, 10:51:37 PM »

A. Member: You nailed it. I'm with you on that.
Report to moderator   Logged
ES Training Officer/Mission Scanner
BuckeyeDEJ
Salty & Seasoned Contributor

Posts: 1,072
Unit: GLR-001

« Reply #45 on: May 13, 2010, 11:16:50 PM »

I agree with the basic premise of this thread.

The issue on emblems can simply end here:
http://www.af.mil/art/mediagallery.asp?galleryID=5187

(of course, I'll pile on with the fact that I still think this should be our command patch, but I digress.)


It would end there if the emblems on that site were of better quality. And better quality versions exist!
Report to moderator   Logged


CAP since 1984: Lt Col; former C/Lt Col; MO, MRO, MS, IO; former sq CC/CD/PA; group and wing PA, natl cmte mbr, nat'l staff member, at region level now
REAL LIFE: Working journalist in SPG, DTW (News), SRQ, PIT (Trib), 2D1, WVI, W22; editor, desk chief, designer, photog, columnist, reporter, graphics guy, visual editor, but not all at once. Now in marketing.
A.Member
Salty & Seasoned Contributor

Posts: 1,621

« Reply #46 on: May 13, 2010, 11:29:15 PM »

It would end there if the emblems on that site were of better quality. And better quality versions exist!
That's humor, right?!
Report to moderator   Logged
"For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return." - Leonardo da Vinci
BuckeyeDEJ
Salty & Seasoned Contributor

Posts: 1,072
Unit: GLR-001

« Reply #47 on: May 13, 2010, 11:55:09 PM »

No, that's not humor. More accurate renderings of the seal and MAJCOM emblem ("shield") do indeed exist. Stay tuned and you'll see them....

The seal NHQ gave AFNS is poorly out of proportion and the type is contorted, but to know that, you have to go back to the CAPR 10-1 and 900-2 from the mid-to-late 1980s to get the large-size, printed rendering to use for clip art.

Also, get this: Vanguard has a new version of the seal that uses serif type. Yes, serif type. I'd actually prefer it for tradition's sake, but the seal uses a Swiss sans serif unless the Powers That Be decide otherwise.

As for the MAJCOM emblem, there is a variant that not only has the accurate colors, but the type in the scroll's not screwed up. I can tell you Florida Wing has it, as well as a precise version of its new emblem as vector EPS files (you'll see the latter in the Web site's banner, though not the background).
Report to moderator   Logged


CAP since 1984: Lt Col; former C/Lt Col; MO, MRO, MS, IO; former sq CC/CD/PA; group and wing PA, natl cmte mbr, nat'l staff member, at region level now
REAL LIFE: Working journalist in SPG, DTW (News), SRQ, PIT (Trib), 2D1, WVI, W22; editor, desk chief, designer, photog, columnist, reporter, graphics guy, visual editor, but not all at once. Now in marketing.
A.Member
Salty & Seasoned Contributor

Posts: 1,621

« Reply #48 on: May 14, 2010, 12:42:28 AM »

No, that's not humor. More accurate renderings of the seal and MAJCOM emblem ("shield") do indeed exist. Stay tuned and you'll see them....

The seal NHQ gave AFNS is poorly out of proportion and the type is contorted, but to know that, you have to go back to the CAPR 10-1 and 900-2 from the mid-to-late 1980s to get the large-size, printed rendering to use for clip art.

Also, get this: Vanguard has a new version of the seal that uses serif type. Yes, serif type. I'd actually prefer it for tradition's sake, but the seal uses a Swiss sans serif unless the Powers That Be decide otherwise.

As for the MAJCOM emblem, there is a variant that not only has the accurate colors, but the type in the scroll's not screwed up. I can tell you Florida Wing has it, as well as a precise version of its new emblem as vector EPS files (you'll see the latter in the Web site's banner, though not the background).
You know that .jpg images are 2100 x 2100, right?  And the EPS image is also available.  Not sure what more you're really looking for.
Report to moderator   Logged
"For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return." - Leonardo da Vinci
BuckeyeDEJ
Salty & Seasoned Contributor

Posts: 1,072
Unit: GLR-001

« Reply #49 on: May 14, 2010, 12:56:08 AM »

That's not what I mean, A. On the seal, the rings around the white band are out of proportion and scale. The coat of arms (which the stars encircle) is too small and placed too high. The type sits wrong and is ill-proportioned.

On the emblem, the type is horribly set, and I'm not sure the colors are right, but I haven't sampled them.

Doesn't matter the size of the JPEG if the file content's not right.
Report to moderator   Logged


CAP since 1984: Lt Col; former C/Lt Col; MO, MRO, MS, IO; former sq CC/CD/PA; group and wing PA, natl cmte mbr, nat'l staff member, at region level now
REAL LIFE: Working journalist in SPG, DTW (News), SRQ, PIT (Trib), 2D1, WVI, W22; editor, desk chief, designer, photog, columnist, reporter, graphics guy, visual editor, but not all at once. Now in marketing.
A.Member
Salty & Seasoned Contributor

Posts: 1,621

« Reply #50 on: May 14, 2010, 05:33:53 AM »

That's not what I mean, A. On the seal, the rings around the white band are out of proportion and scale. The coat of arms (which the stars encircle) is too small and placed too high. The type sits wrong and is ill-proportioned.

On the emblem, the type is horribly set, and I'm not sure the colors are right, but I haven't sampled them.

Doesn't matter the size of the JPEG if the file content's not right.
OK, I understand what you're saying.  Your concern is not really with the quality (ie resolution) but rather the accuracy of the images.

However, without a more detailed style sheet or specification document, how do we know these are inaccurate?  The answer is we don't...and that's one of the OP's points.  900-2 is not specific enough to address your concerns.   From what is stated in 900-2, it appears accurate.  You may not like the way it looks but that doesn't make it incorrect.  The seal's design is consistent with the design of the other Air Force seals on the official U.S. Air Force site...just sayin'.

That aside, do you agree the emblems listed are the only ones that should be used?
« Last Edit: May 14, 2010, 05:42:36 AM by A.Member » Report to moderator   Logged
"For once you have tasted flight you will walk the earth with your eyes turned skywards, for there you have been and there you will long to return." - Leonardo da Vinci
JC004
[Insert Cool Title Here]
Global Moderator

Posts: 4,516

« Reply #51 on: May 14, 2010, 05:51:32 AM »

A. - the stuff we haven't doesn't technically comply with 900-2.  It isn't ultramarine blue:



BuckeyeDEJ - we need a graphics person.  Help?   :(
Report to moderator   Logged
SarDragon
Global Moderator

Posts: 10,653
Unit: NAVAIRPAC

« Reply #52 on: May 14, 2010, 06:22:26 AM »

Not meaning to be snarky, but where's the official definition of ultramarine? I see that being as uncertain as answering the Q - What color is Navajo White?
Report to moderator   Logged
Dave Bowles
Maj, CAP
AT1, USN Retired
Mitchell Award (unnumbered)
C/WO, CAP, Ret
JC004
[Insert Cool Title Here]
Global Moderator

Posts: 4,516

« Reply #53 on: May 14, 2010, 06:25:44 AM »

Doesn't seem snarky...Are you talking about ultramarine or ultramarine blue?

Ultramarine (Hex: #120A8F)
Ultramarine Blue (Hex: #4166F5)

900-2 specifies ultramarine blue, which is that paint sample that I put up there^^^

http://en.wikipedia.org/wiki/Ultramarine

It's our nametapes.   :)
Report to moderator   Logged
SarDragon
Global Moderator

Posts: 10,653
Unit: NAVAIRPAC

« Reply #54 on: May 14, 2010, 06:33:42 AM »

Vewy, vewy intewesting.

Dave gets an 'F' in Wiki-foo today!
Report to moderator   Logged
Dave Bowles
Maj, CAP
AT1, USN Retired
Mitchell Award (unnumbered)
C/WO, CAP, Ret
JC004
[Insert Cool Title Here]
Global Moderator

Posts: 4,516

« Reply #55 on: May 14, 2010, 06:40:33 AM »

It is far past time for this to come to an end.  I cannot imagine running an organization of this size without a mean, comprehensive, kick-butt marketing plan like I would put into place, let alone BASIC branding guidelines and standard marketing practices.  We can get this done.  We have the resources.  We don't need to spend millions and we DON'T need to hire that woman who prepared the PowerPoint presentation on why we should BLOG.
Report to moderator   Logged
jimmydeanno
Salty & Seasoned Contributor

Posts: 4,155
Unit: ǝnƃoɹ

« Reply #56 on: May 14, 2010, 08:31:51 AM »

Q - What color is Navajo White?

Tada! http://www.myperfectcolor.com/Benjamin-Moore-947-Navajo-White-p/mpc0006877.htm

Actually the color of all of the trim in my house.  That was an easy question  >:D
Report to moderator   Logged
If you have ten thousand regulations you destroy all respect for the law. - Winston Churchill
SarDragon
Global Moderator

Posts: 10,653
Unit: NAVAIRPAC

« Reply #57 on: May 14, 2010, 08:42:14 AM »

But Glidden's is darker.



Back to square A!
Report to moderator   Logged
Dave Bowles
Maj, CAP
AT1, USN Retired
Mitchell Award (unnumbered)
C/WO, CAP, Ret
JC004
[Insert Cool Title Here]
Global Moderator

Posts: 4,516

« Reply #58 on: May 14, 2010, 08:48:04 AM »

That is why we will use Pantone and not Benjamin Moore.  Why Pantone and hex were not specified in 900-2 is totally beyond me. 
Report to moderator   Logged
WheelsUp
Member

Posts: 54

« Reply #59 on: May 14, 2010, 02:21:47 PM »

That is why we will use Pantone and not Benjamin Moore.  Why Pantone and hex were not specified in 900-2 is totally beyond me. 

JC004, you beat me to it. Yes, we need to use the Pantone colors (sometimes called PMS, Pantone Matching System), which is pretty much the universal standard for anything printed these days. (Web color codes are a different system altogether) All the services have very specific color codes - I've had to research them for my job in the newspaper business. Someone at NHQ has to have those color codes; perhaps it just has not found its way to 900-2 yet.

Relying on paint company codes ain't gonna cut it - each has their own color criteria and codes, as we have seen on this thread.
Report to moderator   Logged
ES Training Officer/Mission Scanner
Pages: 1 2 [3] 4 5  All Send this topic Print 
CAP Talk  |  General Discussion  |  The Lobby  |  Topic: The Beginnings of a Style Guide
 


Powered by MySQL Powered by PHP SMF 2.0.14 | SMF © 2017, Simple Machines Valid XHTML 1.0! Valid CSS!
Page created in 0.064 seconds with 26 queries.
click here to email me