MOAA Magazine

[mikeylikey]

In the latest Military Officers Association Magazine there is an advertisement for a retirement community in Arizona.  Not very uncommon to see this type of add in the magazine.  However, what was unique was the person that was the advertisement focus was a retired US Air Force Auxiliary Colonel.  I have linked the magazine here.  The add itself is on page 80.  http://www.nxtbook.com/nxtbooks/moaa/mo0108/index.php

[Ned]

Well, at least he's been to encampment!

[jimmydeanno]

That's funny    It's pretty cool though he has the National Commander's Citation and Gill Robb Wilson...

[Major Carrales]

That's funny    It's pretty cool though he has the National Commander's Citation and Gill Robb Wilson...

Any one here know him personally, or are we merely talking behind his back?  I should like to know more about this Col?

[Gunner C]

That's funny    It's pretty cool though he has the National Commander's Citation and Gill Robb Wilson...

I thought it was either one or the other - didn't the GRW replae the NCC? 

Gunner

[BillB]

The original GRW was one step below the NCC. Once the NCC was earned the GRW had to be removed. Except for what NHQ told me, five members who earned the GRW under the ole program AND new program could wear both.

[shorning]

Any one here know him personally...

The name sounds slightly familiar, but I don't recall meeting him during my days in AZWG.  He would have been in my AO, but he may have been retired or not active.  He could have been on my roster, but I don't think I have those records anymore. 

[SAR-EMT1]

What the Crap?!     

I've got just two quick questions:
1) Why is that even in the MOAA mag "as it is"?
2) Are CAP types eligible for MOAA? ( Guessing no, but it never hurts to ask)

[Dragoon]

Sounds like this particular community couldn't rustle up a real 0-6 or GO to endorse their business venture, so they went with the best they could find.

Or...the guy might be a part owner or something. 

CAP is not listed as an MOAA membership category on their website.

[bosshawk]

I am a member of MOAA and I have seen that particular ad a number of times: I just chuckled at the "Aux" byline.  I suspect that MOAA will take an ad from just about any "semi-legitimate" organization who wants to advertise in the mag.  I doubt that you have to be a member of MOAA to appear in an ad.

And, no, I don't believe that you can be a member as a CAP officer, but you can subscribe to the mag as long as you are willing to pay the cost.

[Eclipse]

I am a member of MOAA

Wiki says Aux's are not eligible:  http://en.wikipedia.org/wiki/MOAA

Also, they lost me as a reader as soon as I saw the lame magazine app.

[Pylon]

Too bad on page 66, the MOAA article on how officers can volunteer in their off time and give back to the community doesn't mention Civil Air Patrol.

Magazines like MOAA's and other military & professional associations would be great opportunities for CAP to build relationships with reporters or their editorial board to educate them on including CAP where appropriate... and also a place that CAP should be placing recruiting advertisements.

[Eclipse]

ok, curiosity got the better of me.  I'll reserve comment, but here's a snapshot:

[dhon27]

From the MOAA website http://www.moaa.org/about/about_mission.htm#Membership:

Membership
Membership is open to active duty, retired, National Guard, Reserve, and former commissioned officers and warrant officers of the following uniformed services: Army, Marine Corps, Navy, Air Force, Coast Guard, Public Health Service, and National Oceanic and Atmospheric Administration.

Auxiliary memberships also are available for surviving spouses of deceased officers.

[mikeylikey]

Too bad on page 66, the MOAA article on how officers can volunteer in their off time and give back to the community doesn't mention Civil Air Patrol.

Magazines like MOAA's and other military & professional associations would be great opportunities for CAP to build relationships with reporters or their editorial board to educate them on including CAP where appropriate... and also a place that CAP should be placing recruiting advertisements.

Agreed!  NHQ needs to advertise in this and many, many other MAGS.  I would start with the national service organizations like VFW, American Legion etc.  Then I would run bi monthly ads in AF Times, and Monthly ads in Army/Navy Marine Corps Times.  Then I would get as much free space in Base Newspapers as possible.  Finally I would run monthly ads in National Newspapers.  If I had money left over, I would submit ads to Readers Digest, Time, Life, Boys World, and whatever the Boy scout and Girl Scout magazine is called.

[bosshawk]

Eclipse: I happen to be a retired Army O-6: that explains how I am a member of MOAA.

I certainly concur that MOAA and lots of other military-connected organizations could make the connection with CAP and both entities would benefit.

[JohnKachenmeister]

I have seen CAP paid advertising in MOAA magazine, but I have not seen any lately.

[Pylon]

I have seen CAP paid advertising in MOAA magazine, but I have not seen any lately.

Well that's a positive note at least.

Personally, I'm not a believer in short-run ads or spot advertising (placings one-off ads here and there, when we can afford it).  I think smaller (if need be due to budget) but long-term advertising (ad stays in place 8 - 16 months) makes a much greater impact and generates more response for the dollar.  People often need to see the same message 7 to 10 times before it sticks, and often even more before they act.

I really believe National-level awareness advertising and building of relationships and awareness with a variety of organizations and publications in demographically rich grounds for us (military officers for example, being one type of great candidate to become a CAP SM) is key to the organizations growth.  That will have a far greater impact which is well beyond the reach of the current National awareness and PR campaign: "Let the units get the word out!"

[RiverAux]

He retired from CAP to accept duties with the AZ Highway Patrol?
Now, its possible to have fairly young CAP "retirees", but in practice I've never heard of anyone retiring who wasn't in their upper 70s. 

[ZigZag911]

Isn't this an improper use of the uniform? Isn't something being sold here?