Cohort Recruiting: Great Idea or Greatest Idea?

Started by NIN, March 21, 2016, 11:19:09 pm

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SarDragon

Dave Bowles
Maj, CAP
AT1, USN Retired
Mitchell Award (unnumbered)
C/WO, CAP, Ret

RNOfficer


SarDragon

Best post of the day.

Sent from my SAMSUNG-SGH-I337 using Tapatalk

Dave Bowles
Maj, CAP
AT1, USN Retired
Mitchell Award (unnumbered)
C/WO, CAP, Ret

DakRadz

We did a cohort in August-ish. Our cadets pushed it through despite some reticence (which, when I fully explained the program, went away) about turning cadets away during or in between cohorts.

Before: 9 cadets (these are all that are left from before, and still a good active number)
Six of those are 3+ year cadets

After: 19 cadets- literally triple what we've recruited in 3 years, done in 3 months.
15+ attendance that I've seen so far.
Cadet staff has been terrific, and senior staff supportive. All of this started with Lt Col Ninness' video!

We should be doing another cohort in mid-spring!

Mitchell 1969

Quote from: NIN on July 12, 2016, 06:22:17 pm

What are WE (locally) doing to improve our own retention in our own units?


On IACE to New Zealand many years ago, we visited "HMNZTS Tauranga." (Her Majesty's New Zealand Training Ship, i.e. a concrete block building equipped with the ship's wheel and bell from the scrapped HMNZS Tauranga. In other words, a Sea Cadet unit).

During our tour, one of the officers mentioned that they had a full officer complement. In fact, they had a waiting list for people to become officers and civilian instructors. They also had a very active parents committee. They even had a packed officer/instructor/parent meeting twice a month in addition to the cadet meeting. No retention issues. People stayed involved for 20 years+.

Then they took us into the ward room. As in, fully equipped, with comfy chairs and a stocked bar.

I'm just sayin'.
_________________
Bernard J. Wilson, Major, CAP

Mitchell 1969; Earhart 1971; Eaker 1973. Cadet Flying Encampment, License, 1970. IACE New Zealand 1971; IACE Korea 1973.

CAP has been bery, bery good to me.

Lance

December 26, 2016, 04:15:36 pm #45 Last Edit: December 26, 2016, 05:25:06 pm by SarDragon
Quote from: Mitchell 1969 on December 20, 2016, 10:29:58 pm
Then they took us into the ward room. As in, fully equipped, with comfy chairs and a stocked bar.

I'm just sayin'.


Hi Bernie - It has been a while.  I went to New Zealand the year after you, in 1972, and I remember a number of adult member lounges and cadet lounges that had well stocked bars.  The adult lounges had the hard stuff and the cadets had soft drinks.  That was on-site and then the cadets took us to their unofficial gathering spots.  What we got away with, back in the day, we would never allow as seniors.  Or at least when we knew about it.  Went back in 1979 as an escort and knowing what I knew I worried and preached, "Don't embarrass yourself, or me, or CAP and watch out for each other!"  They did and all went well.  Merry Christmas - Lance

[fixed quotes]
Dr. Lance J. Edwards, Colonel, CAP, Retired
Professor of Business, Retired
C/Lt Colonel, joined 1966
Mitchell, 1969, Earhart, 1970, Eaker, 1973
IACE, 1972 & 1979, Wilson #394, DSM, 1989

Mitchell 1969

December 28, 2016, 02:39:15 am #46 Last Edit: December 28, 2016, 02:44:09 am by Mitchell 1969
Quote from: Lance on December 26, 2016, 04:15:36 pm
Quote from: Mitchell 1969 on December 20, 2016, 10:29:58 pm
Then they took us into the ward room. As in, fully equipped, with comfy chairs and a stocked bar.

I'm just sayin'.


Hi Bernie - It has been a while.  I went to New Zealand the year after you, in 1972, and I remember a number of adult member lounges and cadet lounges that had well stocked bars.  The adult lounges had the hard stuff and the cadets had soft drinks.  That was on-site and then the cadets took us to their unofficial gathering spots.  What we got away with, back in the day, we would never allow as seniors.  Or at least when we knew about it.  Went back in 1979 as an escort and knowing what I knew I worried and preached, "Don't embarrass yourself, or me, or CAP and watch out for each other!"  They did and all went well.  Merry Christmas - Lance

[fixed quotes]


Lance:

Those words of advice were, word for word, what our escort told us in 1971. Colonel Roger Guilmette, former commander of WA Wing. On our first day in NZ he reminded us and the New Zealand hosts that we could participate only in "formal toasts." Trouble was, that only resulted in...more formal toasts. The next morning, he gave us the "don't embarrass" advice, in the form of an order. He told us that violators would be immediately sent home and we knew he meant it. We were all 18-21 and policed ourselves quite well.

Different time, different circumstances.
_________________
Bernard J. Wilson, Major, CAP

Mitchell 1969; Earhart 1971; Eaker 1973. Cadet Flying Encampment, License, 1970. IACE New Zealand 1971; IACE Korea 1973.

CAP has been bery, bery good to me.

West MI-CAP-Ret

Quote from: NIN on March 21, 2016, 11:19:09 pm
Tomorrow night I will be presenting a Recruiting & Retention training "Cohort Recruiting: Great Idea or Greatest Idea?" (kudos to our own dwb for the tag line idea last year).

This presentation starts at 2100 hrs Eastern as a Google Hangout On Air.

During this this presentation we will discuss:

- What cohort recruiting is and is not.
- How cohort recruiting can benefit small & struggling units
- What effect cohort recruiting will have on your program
- How you can implement cohort recruiting in your unit

You can view this presentation live on Google Hangouts On Air at this link starting at 2100 Eastern time on Tuesday, 22 March: http://bit.ly/Mar22_Recruiting.

Google Hangouts On Air is essentially a live broadcast of a Google Hangout session using screen sharing, video and audio. You do not need a Google account to participate or view this presentation. Questions can be submitted via Google Hangouts On Air Q&A function, or via Twitter using the hashtag ‪#‎CAPRecruiting‬.

Please share this with your fellow members via email and other social media. If you can't attend live, the entire recorded presentation will be available immediately afterward at the link above as a YouTube video.

Thanks!



Sounds great, but I'm confused.  You start out by announcing you're presenting this recruiting aid tomorrow night, then you finish by writing we all can see this presentation live, via the link you gave, on 22 March @ 2100 EST. 


Could you clear this up before I send your message to everyone I know who would benefit from it?
MAJ DAVID J. D'ARCY, CAP (Ret) 8 Apr 2018
A former member of:
West Michigan Group MI-703,
Hudsonville Cadet Sqdron MI-135
Lakeshore Cadet Sqdrn MI-119
Van Dyke Cadet Sqdrn, MI-117

NIN

Quote from: DemonOps on March 11, 2018, 07:19:51 pm
Sounds great, but I'm confused.  You start out by announcing you're presenting this recruiting aid tomorrow night, then you finish by writing we all can see this presentation live, via the link you gave, on 22 March @ 2100 EST. 


Could you clear this up before I send your message to everyone I know who would benefit from it?


Original post date: Monday, 21 March 2016.
Original Presentation date: Tuesday, 22 March 2016.

This presentation, and others, available here: https://www.youtube.com/watch?v=xZ5U4RPg4Es&list=PLsec7mJwF0HtkopRz9OGbzVa81S-E-wrV
Darin Ninness, Col, CAP
Wing Dude
I like to have Difficult Adult Conversations™
The contents of this post are Copyright © 2007-2020 by NIN. All rights are reserved. Specific permission is given to quote this post here on CAP-Talk only.

Fester

Anyone have examples of Facebook Ads they've run?  Verbiage and such?
1stLt, CAP
Squadron CC
Group CPO
Eaker - 1996