The CG Aux has been doing this for a number of years and the result is that almost every unit does have a website. However, most of them are a generic site in which the only local content is contact information drawn from the national directory. Most units are not adding much of their own content and very few seem to be taking real advantage of the capabilities. But, if the goal is to at least have a basic site for all units, it works.
Yep. Personally, I think there should be a wholly different track/position/category/whatever for a position of Marketing/Advertising. Too often it gets lumped into Public Affairs Officers and/or Recruiters. Advertising is a very different animal than PAO's "News Releases". Both are great and needed. But its a different mindset, when you want your website and social media to draw people in.
Yes, some folks are good at it all .... but the training for PAOs is more geared toward writing releases for the newspaper and gov't officials ... as opposed to how to write a catchy ad that will grab a 14 year old's attention on Facebook. I'd like to see a whole new track for that.
JMHOs of course.
