CAP National Marketing

[etodd]

Page 10 of the August AOPA magazine. Many will disagree with me, but i hate this kind of misleading advertising. 35,000 or whatever members and maybe 20(?) get involved with this mission once or twice a year. People join thinking we are all action and adventure. Then drop out after a few months when they see the typical squadron does very little adventure.

Advertising should be realistic ... not bait and switch.

JMHOs ....

[RiverAux]

Well, you've got to sell the sizzle.... Not having seen the ad I don't know if it was egregiously bad, but what would you recommend being the main point of an recruiting add in a pilot-focused magazine?  In this case we're wanting pilots to volunteer their skills with CAP and that is mainly going to be used in an ES context and in giving o-rides to cadets and for a very small number giving flight training is what they would be using those skills for. 

Based on your comment, I wouldn't think including our membership numbers would be particularly helpful in gaining new ones. 

[Fubar]

Here's the ad. Sorry it's zipped, the forum doesn't allow image files to be attached to posts.

The ad implies we get to fly alongside military fighters on a regular basis to test TFRs.AD.zip

[Eclipse]

This smacks of the Olympic videos, mag signs on the borrowed Hummer, and planes at the airshow
from 200 Miles away.
busted.pdf

[RiverAux]

Well, I tend to agree that these sorts of extremely geographically limited missions are probably not appropriate for general ads

Now, if CAP was running a series of social media posts that were essentially supposed to be recruiting ads, I would probably include it in the mix, but it would only represent a small number of the ad versions. 

[baronet68]

Now, if CAP was running a series of social media posts that were essentially supposed to be recruiting ads, I would probably include it in the mix, but it would only represent a small number of the ad versions. 

While I don't control the ad content put out by the MAC team, I do know that this is part of a series of ads that each contain a different variation on a theme.  For the AOPA magazine, they are all entirely pilot focused.