The messages have unique identifiers to be able to tell who opened the message, and if they configured it that way, how long you read it, what you read, etc. For example, the NESA email that just went out has links which are able to tell not just a person clicked, but who, specifically clicked.(When they don't get trapped by a security program or BME's servers themselves).I know that some people are inclined to "share opinions" thinking they are completing a survey anonymously, when in fact, they are not.The pilot survey sent out a month or so ago about POAs had similar tracking.Not at all uncommon these days for marketing campaigns to do similar things - Constant Contact, Salesforce, Clearslide, among dozens of othermarketing and CRM apps do this routinely, not to mention TwitBook, FaceSpace, and Google, but an informed customer >is< the product.Google Docs has similar capabilities with Analytics. It can be somewhat amusing to send out a memo with it enabled, and be able to call out people for either not reading something at all, or clicking a doc for 5 seconds and moving on, then they complain no one provided the information.Such is the world we live in.
Just an FYI to those who are privacy-minded, NHQ has been for a while / is using "Bmetrack" for analytics on their emails.This causes a lot of the links in their messages to fail for me presumably because of my adblocker(s), and the concierge site at BME seems to be pretty pokey even when the links work, making a lot of clicks look broken.So the next time you click a survey and spout off thinking you're anonymous, be aware you're probably not.Read, heed, or don't care at your option.