CAP [Transformers]: "More than meets the skies"

Major Carrales · August 10, 2007, 07:18:59 AM

Quote from: JC004 on August 10, 2007, 07:05:01 AM
^^ but in the end, Burger King still has triple Whoppers and that is outstanding

The Triple Whopper is yet another reason we must bolster our Military. Bin Laden fears the Triple Whopper and will stop at nothing to see its demise. Local vegan, Bert, of Sesame Street fame, has joined to put an end to it...

JC004 · August 10, 2007, 07:33:07 AM

^^ Bin Laden also has a well thought-out slogan: "Death to America"

He isn't very nice, but his slogan properly explains his purpose. Now I will go back to trying to find some Transformers toys so I can dress them up in little CAP uniforms.

docspur · August 10, 2007, 08:59:13 AM

Coming from a non-flying squadron (we have no plane, no pilots...and we have to beg o-rides from the flying squadron pilots) then the "More than meets the skies" slogan makes sense. Yes, it is a bit cheesey but I can see it working from the standpoint of a squadron where ES and Ground Team training is what we specialize in. Not all squadrons fly...not all squadrons have pilots. This slogan gives the U.S. a chance to see that we do more than fly.

MIKE · August 10, 2007, 12:10:10 PM

So it would appear it wasn't just me who thought of Transformers when I heard the tag line.

You have failed me again Starscream - Megatron

RiverAux · August 10, 2007, 01:06:04 PM

Yes, not many CAP members fly, but almost everything we do is about flying and aerospace in one way or another.

mikeylikey · August 10, 2007, 01:38:09 PM

SO who is going to be OPTIMUS PRIME? I vote for TP! He has already transformed into something these past few days!

Psicorp · August 10, 2007, 01:38:35 PM

Quote from: MIKE on August 10, 2007, 12:10:10 PM
So it would appear it wasn't just me thought of Transformers when I heard the tag line.

You have failed me again Starscream - Megatron

Nope, it wasn't just you.
Of course, now I guess we get to make up our own lines:

Optimus Prime: Skylane, fly out and attack with the Archer System!
(A white robot leaps into the air and transforms into a C-182)
Megatron: Decepticons, Retreat!!

Dragoon · August 10, 2007, 01:39:47 PM

It's a fine recruiting slogan, if the attempt is to get more non-aviation minded folks in CAP.

It's not a particularly good slogan for marketing to our customers, as our primary operation asset IS aviation, and our cadet program has a strong aviation slant.

I guess it all depends on who the target audience is.

JohnKachenmeister · August 10, 2007, 01:59:52 PM

I don't care what all you naysayers think...

"More than meets the skies" is still better than:

1. Army Strong.

2. The Army of One.

3. Cross Into the Blue.

4. Be All You Can Be.

It is not as good as:

1. It's not a job, its an adventure.

2. The Marine Corps commercial where they compared the making of Marines to the forging of a steel sabre.

I'll give the new slogan a C+ or maybe a B if the right advertising media accompany it.

RiverAux · August 10, 2007, 02:05:28 PM

I don't know, "Be all you can be" was a pretty darn good slogan in my book and seemed to work pretty well for a lot of years. Made a good jingle too.

Army Strong isn't all that good by itself, but they've got an AWESOME long-format commercial http://www.youtube.com/watch?v=YSbCnWe6e1o that really makes the slogan seem good (very motivating music too --- sound like it might be from a movie, but I can't place it).

RiverAux · August 10, 2007, 02:33:18 PM

By the way, I'm not getting the Transformers refernce. Was "More than meets the skies" used in the movie?

JC004 · August 10, 2007, 02:35:06 PM

Quote from: RiverAux on August 10, 2007, 02:33:18 PM
By the way, I'm not getting the Transformers refernce. Was "More than meets the skies" used in the movie?

Wikipedia:

After the Federal Communications Commission did away with regulations that prohibited toy companies from broadcasting cartoons based on their products in 1984, The Transformers began with a three-episode miniseries (later titled More Than Meets the Eye) that introduced audiences to Optimus Prime, Megatron and their armies...

A.Member · August 10, 2007, 02:48:14 PM

Quote from: Psicorp on August 10, 2007, 01:38:35 PM
Quote from: MIKE on August 10, 2007, 12:10:10 PM
So it would appear it wasn't just me thought of Transformers when I heard the tag line.

You have failed me again Starscream - Megatron

Nope, it wasn't just you.
Of course, now I guess we get to make up our own lines:

Optimus Prime: Skylane, fly out and attack with the Archer System!
(A white robot leaps into the air and transforms into a C-182)
Megatron: Decepticons, Retreat!!

I'm willing to bet that's what the majority of the people under age 40 will think of. As such, is it an effective tagline when the first thing you think of is the Transformers? No.

And to an earlier point, we do have more missions and do other things but everything we do is related to and in support of aviation/aerospace activites. It's even in our name...we are the Civil Air Patrol.

What we need more than a bunch of silly taglines is a documented strategic vision for the organization.

DogCollar · August 10, 2007, 02:56:00 PM

Quote from: JC004 on August 10, 2007, 02:35:06 PM
Quote from: RiverAux on August 10, 2007, 02:33:18 PM
By the way, I'm not getting the Transformers refernce. Was "More than meets the skies" used in the movie?

Wikipedia:

After the Federal Communications Commission did away with regulations that prohibited toy companies from broadcasting cartoons based on their products in 1984, The Transformers began with a three-episode miniseries (later titled More Than Meets the Eye) that introduced audiences to Optimus Prime, Megatron and their armies...

I'm glad that someone else wondered about the Transformers' connection! I came of age when "Johnny Quest, Raji and Bandit" were soaring the "skies!!!"

I dare say that More Than Meets the Eye has been around as a phrase a lot longer then the '80's!

Tags - MIKE

RiverAux · August 10, 2007, 03:02:41 PM

Quick! Can anybody give the Boy Scout's current recruiting slogan/tagline?

Chappie · August 10, 2007, 03:08:50 PM

According to my "sources", the slogan that did not make the cut was: "It's a bird...it's a plane...it's C-A-....nah it's a bird".

Skyray · August 10, 2007, 03:11:14 PM

Quote from: RiverAux on August 10, 2007, 03:02:41 PM
Quick! Can anybody give the Boy Scout's current recruiting slogan/tagline?

I think, translated into Latin, it's SEMPER PARATUS.

RiverAux · August 10, 2007, 03:26:34 PM

No, thats the motto just like CAP's is Always Vigilant. I'm talking about what they put on advertising to attract people to join.

MidwaySix · August 10, 2007, 03:33:44 PM

RA is correct...

Always Vigilant is our motto.

More Than Meets The Skies is the new tagline.

Me, I miss "Eyes of the homeland skies."

- M6

Skyray · August 10, 2007, 03:42:41 PM

Sorry, River. I ain't been a Boy Scout in fifty years or a little more. My old council is defunct and the records are lost. They do good work, but believe it or not, there is substantial political manuevering among the upper level scouters (adults). I looked into it when Tony canned me in Florida, but I decided that I had had enough politics for a while. I was already in the Auxiliary, so I stayed in.