1)Do we have a image?
2)Do we all know what it is?
3)What is it & do we protect it?
4)If we don't how could we?
5)Do we have a single POC to send matters of interest/concern to NHQ so that they can work on taking care of the issue: (For instance a possible inaccurate story that will make its way to other news sites and possibly Air Force Leadership)
edit: should we bury our head in the sand and hide when the example in #5 happens
etc... [related discussion is open to cover anything I didn't ask]