Everything you are describing falls into the wheelhouse of the PAO fundamentally. It sounds like PA is the track you want.
Thanks for the reply.
Well, we already have three PAOs. But maybe another could fit in somewhere. I dunno.
PAO is so geared to " performance as a public affairs officer as they relate to community relations, media relations, internal relations, internet communications, online presence management, and mission participation, and as liaison with other organizations and agencies."
And working with those agencies is not my interest. My interest is reaching out to potential recruits in full blown advertising and marketing mode. So maybe Recruiting Officer would be better. Still pondering.