http://appleinsider.com/articles/17/11/10/apple-watch-gets-special-veterans-day-activity-challenge
(http://www.macobserver.com/wp-content/uploads/2017/11/apple-watch-veterans-day-activity-challenge-badge-400x712.png)
"People who log a workout of at least 11 minutes on Saturday will receive a special Veterans Day badge, as well as a
sticker in the iOS Messages app..."
(http://s33.postimg.org/u0h8xffpr/a12.png)