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Recruiting Radio Ad

Started by SAREXinNY, September 23, 2017, 12:12:41 AM

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SAREXinNY

Has anyone ever done a recruiting radio advertisement? If so, may I borrow/steal parts of it, or all of it? I don't see a point in re-inventing the wheel if someone has already done the work. Even if your ad is squadron specific, I'd still love a copy so I can see what other people have done.  Thank you!

etodd

"Don't try to explain it, just bow your head
Breathe in, breathe out, move on ..."

SAREXinNY

Thank you, good starting point.

etodd

Quote from: SAREXinNY on September 23, 2017, 02:32:36 AM
Thank you, good starting point.

Don't feel like you have to write the full script. Give the radio station the 'bullet points' and they will make it happen. They write ads everyday and know what styles and catch phrases work best for the target market.
"Don't try to explain it, just bow your head
Breathe in, breathe out, move on ..."

Matthew Congrove

NHQ Public Affairs has some PSAs (audio + video):

https://www.capmembers.com/cap_national_hq/public_affairs/public_service_announcements/

They're a bit old and kind of light on details about CAP, but if you're just looking for ideas, might want to give them a listen.
Lt. Col. Matthew Congrove, CAP

SAREXinNY

Thank you all for the ideas and links.  These are very helpful!