CAP Talk

General Discussion => Membership => Topic started by: SAREXinNY on September 23, 2017, 12:12:41 AM

Title: Recruiting Radio Ad
Post by: SAREXinNY on September 23, 2017, 12:12:41 AM
Has anyone ever done a recruiting radio advertisement? If so, may I borrow/steal parts of it, or all of it? I don't see a point in re-inventing the wheel if someone has already done the work. Even if your ad is squadron specific, I'd still love a copy so I can see what other people have done.  Thank you!
Title: Re: Recruiting Radio Ad
Post by: etodd on September 23, 2017, 12:58:27 AM
Found this one on the web.

https://www.youtube.com/watch?v=yUnaKfoPYlg (https://www.youtube.com/watch?v=yUnaKfoPYlg)
Title: Re: Recruiting Radio Ad
Post by: SAREXinNY on September 23, 2017, 02:32:36 AM
Thank you, good starting point.
Title: Re: Recruiting Radio Ad
Post by: etodd on September 23, 2017, 03:24:24 AM
Quote from: SAREXinNY on September 23, 2017, 02:32:36 AM
Thank you, good starting point.

Don't feel like you have to write the full script. Give the radio station the 'bullet points' and they will make it happen. They write ads everyday and know what styles and catch phrases work best for the target market.
Title: Re: Recruiting Radio Ad
Post by: Matthew Congrove on September 23, 2017, 09:21:41 AM
NHQ Public Affairs has some PSAs (audio + video):

https://www.capmembers.com/cap_national_hq/public_affairs/public_service_announcements/

They're a bit old and kind of light on details about CAP, but if you're just looking for ideas, might want to give them a listen.
Title: Re: Recruiting Radio Ad
Post by: SAREXinNY on September 23, 2017, 05:06:14 PM
Thank you all for the ideas and links.  These are very helpful!