Poll on Tag Line

[LtCol White]

How about "Civil Air Patrol....We're Watching You."

[Pylon]

All of the options except "America's Hometown Air Force" reflect emphasis on only one mission of our three. 

In reality, this is not something CAP should be coming up with in a meeting or a discussion topic.  It's something that needs serious development by professionals who do this type of ad work for national clients.

[alamrcn]

Anyone laughing at the "Gag" tagline suggestions? Me neither, because it's not really productive to the conversation here.

WHY IS THIS A BIG DEAL?  I mean really, who is going to notice it AT ALL besides us active members?  If any non-members out there even take notice of the words "Civil Air Patrol" much less tagline, we'd be lucky for that attention.

As long as we aren't slapping taglines on the side of our vans <again> and putting them on our uniforms... whatever we chose won't be a part of the American Lexicon no matter how highspeed, lowdrag a tag line is.

You'll always remember "Eyes of the Home Skies" tagline because of 1) the retro poster, and 2) because of 9/11 and Homeland Security.

You might remember "More Than Meets the Skies" about every 3rd time you fold down the DF'er antennas and make that "CHHH CHhh Chhh chhhh chooo" sound effect. At least for the next year or so.

THIS IS NOT A BIG DEAL, and we're talking all about it to make drama where there needs to be none... get over it, and ROLL ON!

-Ace

[RiverAux]

"professionals" convinced CAP it was worthwhile to spend 5 MILLION DOLLARS to advertise on a race car...I can do without them.

[SoCalCAPOfficer]

"professionals" convinced CAP it was worthwhile to spend 5 MILLION DOLLARS to advertise on a race car...I can do without them.

Amen Brother!!

[JohnKachenmeister]

Just after the turn of the century "Professionals" decided that placing a gun on an airplane was a stupid idea.

In the 1920's "Professionals" decided that rockets and missiles had no military potential, and stopped supporting Goddard's experiments.

Seriously, the slogan isn't that bad.  As I posted earlier, I'd give it a C+ or a B. 

But lets not trust those "Professionals" entirely.  Remember, it is "Professionals" who came up with the annoying "Head-on" commercials.

[mikeylikey]

"Apply directly to the forhead".  I wouldn't have a headache if I didn't have to listen to that commercial!

[A.Member]

That is the worst...it is generally agreed that is BAD. 

Only to be outdone by "More than meets the skies".  The thing is that mine was half in jest.  The other, unfortunately, is not.

[LtCol White]

They need to look at something that really has meaning to the dedication of the organization. Look at some of the armed forces marketing slogans:

The Few, The Proud, The Marines
Aim High
Cross Into the Blue
Be All You Can Be

These speak to the caliber of the individual rather than talking about any one particular mission of their service. None of these talk of levelling cities or winning bloody battles.

It needs to be professional and not sound campy or corny. Something that is as identifiable with CAP as the slogans above are to their respective services.

[RiverAux]

Very good point.

[SAR-EMT1]

As I said today in another thread;  why is it so important that we have a tag line?

I see zero value in one.

Why not use the title we have to full advantage:
Civil Air Patrol; United States Air Force Auxiliary

Maybe if we used it, folks wouldnt call us the Civilian Air Patrol
Or the Air Patrol Auxiliary or the myriad of other oddities created by the media -- No offense to those newscasters here.

[JohnKachenmeister]

Go ahead and offend them.  When I commanded a cadet squadron in Ohio, I had to cancel a meeting because of bad weather.  The radio announcer said:

"...And another weather-related cancellation, the 289th Unit of the Civil War Patrol will not meet today."

The next week, thanks to the internet, all of the cadets showed up having purchased "Civil War Playsets" and at the morning formation were wearing a mixture of blue and gray kepis and carrying plastic muskets.

I tried to act angry.  Didn't work.

[sandman]

They need to look at something that really has meaning to the dedication of the organization. Look at some of the armed forces marketing slogans:

The Few, The Proud, The Marines
Aim High
Cross Into the Blue
Be All You Can Be

These speak to the caliber of the individual rather than talking about any one particular mission of their service. None of these talk of levelling cities or winning bloody battles.

It needs to be professional and not sound campy or corny. Something that is as identifiable with CAP as the slogans above are to their respective services.

On the other side of the coin one needs to remember that these slogans were tied to a much larger and well budgeted campaign. Secondly, there already existed a tremendous corporate knowledge of the military service within the minds of the American people so all the tag line had to do was slightly "nudge" the individual mind into thinking, even if ever so briefly, about the service the slogan represented.

Where we come up short is that there is not a lot of corporate knowledge in the U.S. of the Civil Air Patrol in the average Americans mind....this would take a great deal of money to sponser commercials on the internet, television, radio and other media outlets that are available. I sure would like to have the 5 million that was wasted on sponsoring a race car to be some seed money for such an advertising campaign.

Do you remember "Think Mink"? It worked back in the day because Mink (fur) was the rage. What is the "rage" in this day and age...and what are the demographics of the target audience? What age group should be the primary "target"? Should it be young adults just starting on a career and family? What about middle aged folks who are secure in their career (or nearing a midlife crisis ) and have most of the kids out of the house in college and have a big mortgage, a few cars, credit debt (might be tight on budget)? Well, then there are the retirees right?

Which of these groups have the extra time and desire to volunteer? What is their sense of patriotism?

The race car idea, while ill fated in my opinion, did try to reach out to those who might have a greater sense of "patriotism" than many who might live in the city or upscale suburbs. However, in my opinion, we could have had better advertising by placing the ads on the soda cups (or whatever beverage) than a car driving fast enough around a track so as to not be able to see the logo very well (so what if they line up pre and/or post race), I feel those same patrons of the race were more interested in the car itself and the driver's stats and missed the ads.

"More Than Meets The Skies"....cheesey, but it's a start, and that cheeseyness tends to stick....sort of like eating Cheetos....turns your fingers orange and tends to stick to places you would rather have not turn orange

[mikeylikey]

^  So "think cheap cell phone".  Join CAP get a free phone and an awesome plan at the CAP cell phone store! 

[wingnut]

HOWs about "US AIR FORCE WANABEES

So lets just go back to the CIVIL AIR PATROL, United States Air force Auxiliary.

[Stonewall]

HOWs about "US AIR FORCE WANABEES

So lets just go back to the CIVIL AIR PATROL, United States Air force Auxiliary.

Don't know you, but I like you.

These back pain pills are making me crazy.  That's the second time I've said that tonight.

[docspur]

docspur sneaks in, catches up on all the rattle & hum, looks for the moderators and blurts out: New Slogan: "US Air Force & Civil Air Patrol - WONDER TWIN POWERS ACTIVATE!"
then dives for the door.

[JohnKachenmeister]

Then... The Raven-Haired beauty looks up into the steely eyes of her pilot-lover, and says...

"I like you, but some of your friends are strange.  Who was that guy that just came in, shouted something about twins, and ran out?"

[Al Sayre]

I've got one that I put on the "donations" cans at airshows...

"Who's out looking for you?"

[Jayson777]

Civil Air Patrol:  Homeland Defense since 1941.

I'd pick this one too...

Me too.