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Branding Initiative

Started by RiverAux, February 20, 2007, 03:20:14 AM

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RogueLeader

I think that for NHQ to be credible to those in the ranks, as well as outside CAP is to ensure the training material is a quality product.  There are other threads out there, so I won't rehash them here.  Another thing that drives new members away is that the illusion created about CAP is far from reality- case in point: Missions for America- enough said.  I think a video showing what we do would be nice.  If it were to be done, don't make it a drama, or action packed, or anything like that.  Make it real.  True, recruting will go down, but we would have better retention for those we train.  For the cadets, a higher paced video would work well, as there is more exciting things, more fun for cadets, and that should be shown.  JMHO.
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