CAP Talk

General Discussion => The Lobby => Topic started by: jfkspotting on April 25, 2017, 02:01:07 AM

Title: Civil Air Patrol Instagram?
Post by: jfkspotting on April 25, 2017, 02:01:07 AM
I am not on Cadet advisory council or color-guard: I am simply a C/TSGT on staff that was thinking of making a squadron instagram since our squadron doesn't currently have one...

1) Can I simply just make one and get the squadron to join?
2) Who should I run the idea by if I were to ask permission?
3) How many cadets can run it?
4) Do I have to ask permission?
Title: Re: Civil Air Patrol Instagram?
Post by: LATORRECA on April 25, 2017, 02:05:32 AM
Get with your Squadron chain of command. CAP do have social media rules.

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Title: Re: Civil Air Patrol Instagram?
Post by: A.Member on April 25, 2017, 02:11:54 AM
How many threads do you need on this topic? 

You've started one in nearly every forum.  Knock it off!
Title: Re: Civil Air Patrol Instagram?
Post by: Eclipse on April 25, 2017, 02:14:22 AM
Quote from: LATORRECA on April 25, 2017, 02:05:32 AM
Get with your Squadron chain of command. CAP do have social media rules.

So does Captalk - one thread, one board, not all of them.

Any internet presence requires approval through eServices.
Title: Re: Civil Air Patrol Instagram?
Post by: SarDragon on April 25, 2017, 03:32:00 AM
Duplicate topics locked. PM sent.
Title: Re: Civil Air Patrol Instagram?
Post by: Cadetter on April 25, 2017, 03:43:50 AM
Check who your unit IT officer is (if you don't have one, it's probably the squadron commander or deputy commander for cadets). Run the idea by them, using the proper chain of command procedures. You can find out if anyone is assigned as IT officer in eServices by looking at (new eServices - Reports - Duty Positions in My Unit).

Also in eServices, you can find CAPR 110-1. Look under "Information Technology." It's a short reg, so I recommend reading it before contacting your IT officer.
Title: Re: Civil Air Patrol Instagram?
Post by: etodd on April 25, 2017, 03:45:27 AM
Quote from: maddoggy on April 25, 2017, 02:01:07 AM
I am not on Cadet advisory council or color-guard: I am simply a C/TSGT on staff that was thinking of making a squadron instagram since our squadron doesn't currently have one...

1) Can I simply just make one and get the squadron to join?
2) Who should I run the idea by if I were to ask permission?
3) How many cadets can run it?
4) Do I have to ask permission?

Whats the purpose? Are most of the Cadets already on Instagram? If so, are they all following each other? If so, then everyone is probably already sharing fun photos of events with each other.

For marketing the Squadron to possible recruits, currently the website and Facebook page are easier to 'push' to outside prospects. I would just continue to use Instagram and Snapchat for fun, as it probably is already.
Title: Re: Civil Air Patrol Instagram?
Post by: Shutterbug on April 25, 2017, 04:51:38 AM
Check out CAPP 152: https://www.capmembers.com/media/cms/SocialMediaGuidelines_CAE169A56801E.pdf

It's the CAP Social Media Guide, and is a nice read for anyone remotely involved with our web presence.
Title: Re: Civil Air Patrol Instagram?
Post by: etodd on April 26, 2017, 03:24:27 AM
Quote from: Shutterbug on April 25, 2017, 04:51:38 AM
Check out CAPP 152: https://www.capmembers.com/media/cms/SocialMediaGuidelines_CAE169A56801E.pdf

It's the CAP Social Media Guide, and is a nice read for anyone remotely involved with our web presence.

Good info there for 'official' websites and social media pages, etc.

But always remember .... on the marketing side, sometimes the best reach is the Cadet's themselves. If you have 20 Cadets, and each one of them has 300 FB, Insta, and Snapchat friends (mostly unique) ... that is a HUGE outreach of 6000 people who the vast majority will be same age. Its hard to target a boosted FB post that precisely.

On O'Ride days, these Cadets are, of course, all taking cell phone photos of themselves in the planes and tagging each other. Best free marketing ever. Those pics go viral in the local community quickly.

Grass roots guerrilla marketing ... hard to beat .. and its FREE!   ;D